It’s January! You know what that means — it’s a new year full of opportunities for you to tackle and achieve success.
Yet, it can be tough to decide on a resolution, much less multiple resolutions. Should this be the year you take up yoga or kickboxing? Have you been meaning to get into meditation?
If you’re like most of the people we’ve talked to, you’re probably thinking of your resolutions in terms of personal improvement, but don’t stop there. This year, why don’t you resolve to improve your website? The following suggestions for your site can help increase your traffic and lead to more business.
10 Things Every Website Needs
1 – Contact Information
You want your customers to trust you. If they don’t, chances are they won’t do business with you.
What kind of image are you projecting if you don’t provide any contact information so they can reach out to you with questions?
There are many ways to include your information on your site: consider adding it to the footer of each web page, creating a dedicated “Contact Us” page, or creating a pop-up form where people can submit questions.
2 – Security
People will be alerted if your website isn’t secure and that leads to a loss in trust. Would you feel comfortable providing your personal or financial information to a site that’s been flagged as “Not Secure”?
Websites that don’t have SSL enabled are marked as “Not Secure” across many browsers. If that’s not the first thing you want people to see when they type your domain name into their browser bar, invest in SSL.
[Screenshot of unsecure site warning]
3 – Call-to-Actions
Attention spans aren’t quite what they used to be. Instead of making site visitors guess and figure out what they need to do on your site, tell them what to do.
Want someone to sign up for your email list? Ask them via a signup form. Want them to purchase your goods? Include a “Buy Now” button with your product descriptions.
4 – Domain Name
Having the right domain name can make a world of difference for your website and your business.
Make sure your domain name is easy to understand and avoid hyphens and creative spellings. If someone were to hear your domain name on the radio and not see it written out, could they make it to your site? If your domain name doesn’t pass the “radio test” consider updating it to something better.
5 – Content
Content is essential to websites and the Internet as we know it.
If you want to sell your goods, connect with your customers, and rank higher in search engine results then your website needs content. This can include a blog, notices and updates about your business, new product listings, and more.
What makes for good website content? We go into detail on that in this post.
6 – SEO
Don’t let the name fool you, search engine optimization isn’t about optimizing search engines at all. SEO is all about optimizing your website so that it appears higher up in search engine results.
Wouldn’t it be nice to see your site listed as the first result to a Google query versus having your site stuck on the third page of the results?
Our beginner’s guide to SEO is perfect for getting started quickly.
7 – Reliable Hosting
If your website is down you’re not doing business. It’s that simple.
Don’t settle for a mediocre website host. You can’t afford to take hosting for granted if your business depends on online transactions.
Do your research to find the best hosting package and website host for your needs.
8 – Social media
How many people do you know of that aren’t on social media? Likely, very few people.
Everyone is on social media these days and they’re connecting with brands and businesses through these platforms. Make sure your website includes social media buttons so that your visitors can connect with you after they’ve left your site, ensuring that you stay top of mind.
9 – Mobile Friendly
Mobile traffic has increased by 222% in the last 5 years. Mobile internet users outnumber desktop internet users, and this is something you must account for when creating and designing your website.
Good website builders offer mobile friendly website templates that you can use and modify to create your site.
10 – Internal Links
Internal linking is part of a well-developed SEO strategy, but we thought it was important enough to single out. An internal link connects one page of your domain, or website, with another page of your domain, or site.
Internal linking helps with the navigation of your website, gently pointing people to related content. It helps with your page authority and ranking power on search engines, too.
If you’ve noticed, we’ve linked other relevant blog posts and website pages throughout this article and that’s what internal linking is all about.